Print Media Photography Rules: Landscape Vs. Portrait Image Orientation

September 10, 2013

Print Media Photography RulesCapturing a moment that tells a story is key to successful print photography, but when you’re shooting for a paycheck (or for a little extra money to pay for classes), remember to note the orientation of your photographs. For some clients, whether your photographs are horizontal or vertical makes or breaks their interest in your image. Yes, really. Here are a few photography rules to consider before diving into an assignment.

In the world of photo editors, the word “portrait” means two things: vertical orientation or a picture focusing on one or several individuals, usually framed as a close-up. Before you sign a contract or agree to shoot a project, find out how the images you take will be used. These are the standard uses for portrait photographs:

If a photography contract mentions the word “landscape,” clarify whether the photo editor wants scenic images or horizontally formatted pictures. Both are correct interpretations of the term. Here are standard uses of landscape photographs:

Knowing your client’s photography rules is just as important as shooting superior photos. Think creatively, try several ideas and always shoot the best images you can. You never know when a photo editor will have a change of heart and ask, “So, what else did you shoot?” She might even decide on an entirely new approach to the project based on your work.

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