Four Factors That Make or Break Website Design
April 22, 2014 •
Graphic and website design have a strong foundation in psychology. Understanding your target audience and how they view your website can have a noticeable impact on how effectively you can deliver your intended message. By understanding and implementing the following four elements correctly, you are sure to see more visitors spending a greater amount of time on your website.
Match Your Color Scheme to Your Audience
Choosing a default color scheme is not always best for your intended audience. Color can send very strong subconscious messages to website visitors, so it is important to understand the psychology of color and choose your color scheme appropriately.
Depending on the industry, it may also be appropriate to test several options to see which colors encourage your target audience to spend the most time on your website. If you outline the message you would like to send to visitors, a good website designer should be able to help you choose appropriate colors and recommend suitable testing methods.
Keep Important Information “Above the Fold”
Many online companies have spent big money on research that examines the viewing patterns of website visitors. These studies generally show that website visitors spend only a few seconds on any given page. The majority of that time is spent “above the fold,” which is Web designer lingo for the top half of a Web page that doesn’t require a visitor to scroll down to view.
Visitors have such short attention spans, so it is necessary to get your most important information in front of visitors quickly. Save the most valuable real estate on your website for your most powerful messages.
Add a Blog
Depending on your industry, you may not immediately see the need for a blog within the scope of your website design. However, a blog has multiple benefits for businesses in any industry. Adding a blog to your website creates fresh, relevant content that keeps your website noticed by search engines. Every article you add to your blog also creates a new piece of content that will help draw in viewers to your site.
Creating a blog may seem a little intimidating, but many online services such as WordPress make it simple for users to seamlessly integrate a blog with their existing website. Creating the blog can also give you a platform to communicate with your customers and get their opinions on relevant issues within your business.
Include a Call to Action
If your website visitors aren’t clear on how to interact with your site, they won’t stay long. An effective call to action is essential to good website design. A call to action might direct visitors to add their email address for a free newsletter, like the company’s social media pages or click on specific buttons that link to other areas of the site. Be sure to have a clear purpose for everything on your site, and make sure site visitors know exactly what to do. Think of your overall site design as a trip for your visitors, with you acting as their guide each step of the way.
By ensuring that these four elements are clear and consistent with your customers’ preferences, you can greatly improve the way your audience will interact with your website.
Photo credit: Flickr