Faculty Bio
Lloyd Sigler: Mr. Sigler is president and creative director of SiglerGroup, Inc., a firm specializing in visual communication through print, broadcast and new media. He has created thousands of successful projects for a wide range of clients and industries including large national and multi-national corporations, as well as smaller regional companies. His work includes print, direct mail and broadcast advertising, corporate identity and branding, collateral materials, as well as multimedia and web site development and design.

Over the past 30 years, Mr. Sigler’s work for clients has received dozens of local, regional and national awards.

Mr. Sigler has produced projects for a wide range of clients, some of whom include: Carrows Restaurants, Kyocera, Mita Copystar America, Hewlett-Packard, Canon, Cuisine Magazine, Petoseed Hybrid Vegetable Seeds, Seminis Vegetable Seeds, DanicaHouse, Neuvié Fine Furniture, Business Communications Inc., Western Medical, Sales & Marketing Solutions International, Benton, Orr, Duval & Buckingham, Jeremiah’s Steak Houses, Pelican’s Warf Restaurants, Stevenson Dental Products, Transcontinental Properties Waikoloa, Berkus Group Architects, Santa Barbara Bank & Trust, Bank of America, Westar Communities, Twyford Plant Laboratories, Vistek Medical Imaging Devices, Michael Towbes Construction, Gingi-Pak Dental Products, Griffin Homes.

In addition to his design and advertising work, in the mid-1980s through the mid-1990s Mr. Sigler developed and marketed computer software through SiglerGroup, Inc. specifically for the advertising and graphic design fields. This software, known as DesignManager, handled the time, billing and accounting needs of design firms and ad agencies. DesignManager has been utilized by hundreds of design firms and ad agencies throughout the United States, and it was one of the first commercial software packages written specifically to meet the complex billing and accounting needs of ad agencies and design firms.

SiglerGroup, Inc. was also at the forefront of the technological revolution taking place in the 1980s and 1990s in advertising and design. SiglerGroup, Inc. was one of only a handful of ad agencies and design firms in the country to invest in in-house typesetting equipment during this period. It was also one of the first to adopt a nearly total digital workflow utilizing first-generation digital imagers and digital transmission of work before the introduction of the Macintosh computer in 1984. Mr. Sigler has used virtually every piece of major design software starting with PageMaker 1.0 and Adobe Illustrator 1.0.

In addition to his work at SiglerGroup, Inc. Mr. Sigler is also the program director of the Graphic Design Program at Brooks Institute in Ventura, California where he oversees the development of curriculum and brings his 30 years of industry experience to teaching a variety of classes.

Mr. Sigler enjoys painting and drawing and is also a serious photographer. He still occasionally writes software for specific applications, and he particularly enjoys teaching design courses.


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